Criteria for Selection and Judging of the Design Excellence Award Year 2026

Applicant Qualifications

1. Must be a Thai designer (e.g., freelance designer, design team, design studio, etc.) or an agency, association, organization, or enterprise in Thailand (both public and private sectors) or a juristic person legally registered in Thailand, divided into 3 categories:
   1. Apply as a Designer, Design Team, or Design Studio (Designer)
      • Applicants who are designers, design companies, or design studios must have a consent letter/power of attorney from the owner of the work/product/service
   2. Apply as an Entrepreneur

      (e.g., design company / design studio, etc.)

      • Certificate of juristic person registration with Thai shareholders holding more than 50%
   3. Apply as an Organization/Agency/Institute (both public and private sectors in Thailand)
      • Applicants who are agencies or organizations must have a consent letter from the designer / design company / product owner to apply
2. Applicants who are designers, design companies, or design studios providing design services must have a consent letter/power of attorney from the owner of the work/product/service
3. One applicant can submit more than 1 work but not exceeding 5 works per category, and must prepare complete application documents for all works
4. For applicants in the Interior Design category, the following supporting documents are required:
   • Professional architecture license
   • Business license according to the type of business submitted for the competition

Work Qualifications

1. Work designed by "Thai designers/Thai companies" or Thai products/works designed by "foreign designers for Thai companies"
2. Work produced in industrial, semi-industrial, or handicraft systems as specified
3. Single piece or series/collection
4. Work that is already available for sale and has commercial results in domestic or international markets
5. For non-product works, must be publicly released/published

(1) Design Story

• Design origin and concept (Design Concept/Design Thinking)
• Design strategy for market launch (Design to Market Strategy)
• Concept utilizing cultural capital for value creation (Cultural Heritage Values)

(2) Innovative Thinking

• Creativity
• Prototype different from what has existed before (Novelty)
• Future Impact
• Use of production technology/techniques and new production methods (Use of technology/Technique/New method)

(3) Emotional/Aesthetics

• Aesthetics
• Enhancing Living Lifestyle

(4) User Value

• Good functionality (Utilization)
• Convenience/Comfortable and Ease of use or Storage
• Satisfying Consumer's Needs
• Safety in use or production process (Safety)
• Universal Design or Specific Design
• Stimulus to the User's Creative thinking

(5) Social and Environmental Value

• Long Lifetime/Durability
• Socially Responsible
• Environmentally-Friendly
• Sustainable Development Goals (SDGs)

1. Presentation Board

Applicants who pass the first round selection for exhibition display must prepare their own presentation board for the following 3 categories:

1. Graphic & Communication Design
2. System Service & Digital Platform
3. Interior Design

• Prepare an A1 size board (841x594 mm) in portrait orientation (in English), any material, with the following information:
  • Summary of design concept
  • High-quality images of the work and its usage
  • Key Features and highlights of the work

2. Prepare A3 Landscape Document (in English) for Interior Design category only, with the following information:

• Summary of design concept and key aspects of the work
• Interior and exterior photographs
• Floor plan
• Structure details and building type
• Photographs and descriptions showing the relationship with the surrounding environment